The print fair’s 2018 edition brought nearly 80 galleries and more than 10,000 visitors to the River Pavilion of the Jacob K. Javits Center in New York’s Hudson Yards neighborhood. Our fair layout, featuring orderly avenue of booths defined by individualized lighting, took advantage of the exceptional natural light of the venue while giving exhibitors control of the lighting in each booth to suit the art on display. The carefully planned sightlines were punctuated by lounges marked by suspended colored scrims that filtered the light and created places of respite.

The symmetry of the River Pavilion set the stage for our booth plan and an orchestrated sequence of movement through the fair. A broad central aisle afforded views of the Hudson River through the Javits’ large glass façade, where the café was enlivened by patterns cast by the structure. In this soaring space, visitors experienced the fair at three different scales - that of the art, the building, and the city.

A special thanks to Cassina and Nemo Lighting for their generous contributions to the Fair.

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