PROJECTS
SvdL Showroom, New York, NY
Located on 57th Street and Madison Avenue, the showroom is the principle retail
space for a designer of couture hats and shoes. The owner desired both a comfortable
setting in which to meet with her clients and a space in which she could hold
salon-like evening gatherings. To realize the project within the client's aggressive
budget and schedule, BSC developed a reconfigurable, CNC milled, display system
of prefabricated components that support the unique, hand-made quality of the
products. BSC took inspiration from the surrealist images of Magritte, and the
anthropomorphic quality of the head molds used in the milliner's trade.
Completed 2006